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Dynamic entrepreneurs and change-makers

METal events range from talks with high-profile thinkers to connecting ideas and collaborations.

John Paul DeJoria

Written by metal on Sunday, 18 December 2011.

"Never Giving Up"

John Paul Dejoria 5f6c2083a32ab448178d9c53351efdb0

Billionaire John Paul DeJoria had a tough childhood, working his first job at age 9, bouncing into a foster home and then getting caught up in a Los Angeles street gang. A high school teacher even told him he was “least likely to succeed.” So it was devastating to be homeless at age 22 and 35. “Rent was overdue, and you know, a couple weeks later I was out there hustling, getting a job, picking up Coke bottles along the way, cashing them in, two cents for a little one, five cents for big one. And we ended up on the street for a few days there.”

John Paul DeJoria has arguably achieved every entrepreneur’s dream, parlaying a $700 startup, Paul Mitchell Systems, into a multi billion dollar a year hair care heavyweight. Recently making the Forbes magazine’s list of global billionaires, thanks in no small part to the explosive sales of Patrón Tequila, a brand he co-founded 20 years ago with little idea that it would define a new, “ultra-premium” market for what was once seen as a bottom-shelf spirit.

This week’s special guest speaker is John Paul DeJoria, who will share his ideas of being an impactful CEO and change maker. What it takes to be a real doer and not giving up.

Date & Time: December 17th, 2011, 9:30am (this is a past event)
Location: Bergamot Station / Building i
Address: 2519 Michigan Ave., Santa Monica, CA 90404
Hosted By: METal International

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