Playboy has gone back to its roots as a private company with brand management becoming one of it’s main cores.
An international colossus with over 50 years of history in adult entertainment, Playboy now oversees an empire that extends far beyond the realm of adult entertainment into areas ranging from apparel to video games. The Playboy bunny appears on everything from keychains to underwear in more than 20 countries. A formidable enterprise – and of course powerful brand equity.
If brand equity were only about awareness, I’d say that Playboy would be near the top of the charts. But brand equity isn’t just a function of brand awareness – it’s also dependent on the brand’s meaning. And while awareness is a straightforward, quantitative measure, meaning is a much more complicated factor, shaped by a cocktail of actions, communications, opinions and experiences.
How is Playboy going to use it’s brand to move forward capturing licensing opportunities and continue to proliferate it’s image around the world?
This week’s METal guest speaker Playboy’s CEO Scott Flanders, will discuss Playboy’s brand, it’s following and how it intends to grow to a newer generation.
Date & Time: November 5th, 2011, 9:30am (This Event has past)
Location: Bergamot Station / Building I
Address: 2519 Michigan Avenue Santa Monica, CA 90404
Hosted By: METal International
Host's Message: Brand Power of Playboy