Keith Boesky has been defining the intersection of the content and technology communities for over twenty years. He first got into games as a very bored attorney in biotech at Cooley, in 1993 by cold calling a game developer mentioned in the local newspaper. By 1996 this turned into the largest game practice in the company and retention by Eidos plc for its IPO in the United States. In the prospectus, Boesky theorized games could be used to platform intellectual property. The CEO agreed and Boesky became president of Eidos Interactive, Inc. and was tasked with moving the newly launched Tomb Raider video game across all media. By 1999, Tomb Raider anchored a best selling book, a blockbuster comic book, the first action figure line led by a game character, commercials, back to back covers of Entertainment Weekly, and the first of many films.