Universities often teach business history as an orderly procession from epoch to epoch. This is inaccurate. American business has more often been characterized by carnage. Small retailers are decimated by big box stores, who are subsequently crushed by online shopping. Beloved companies are gutted, while despised ones crush every obstacle in their path. Courts are deployed to cement incumbent advantages – while 8 of 10 new businesses fail.
Given the speed of technological development, how can businesses increase their odds of success? This week’s METal will examine some seminal moments in businesses history, to reveal invaluable distinctions and critical red flags.
Seth Shapiro is an Adjunct Professor at USC and a leading advisor in digital innovation. He has worked with companies including Intel, Disney, IPG, Comcast, Verizon, DIRECTV, Goldman Sachs and a range of early stage ventures. A two-time Emmy® Award winner and Television Academy Governor, he is completing his first book on the history and future of media.
From September 27, 2014 10:30 am to 12:30 pm Save to calendar
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