The best way to ensure that your business not only survives but thrives is to know what the future holds. Many people profess to do this already but what is it exactly that they are doing? From existing management information you might be able to predict the number of resources required (both human and material) as well as the features of your competitive environment. How far in the future can you do this without resorting to sticking a wetted finger into the air? The answer is probably less than 12 months.
Predicting the future has developed into a whole new topic known as Futures. Most gurus will use prediction, based on facts, certainty and giving you answers. It sounds safe but its usefulness over time is limited, and it does not deal with the uncertainty of the future. Futures uses a degree of imagination, stories (or scenarios) and a whole lot of questions to rigorously examine the future and it can look decades ahead.
The first stage of a Futures program is a huge information gathering exercise. At the same time, there needs to be some degree of focus. We cannot just generate the answer to the question “What does the future look like?” A more reasonable question might be “What does the market for innovation look like in 2020?”
At this week’s METal, we will focus on the near “Futures” for innovation & technology so we ready for market opportunities to be an active participant or an investor.Join Report
From November 10, 2018 6:07 am to 12:15 pm Save to calendar
Posted by Maya Ross