Free enterprise is basically war and if you are among those who don’t believe this, you are likely to become one of its casualties. There is a force in the marketing universe that compels humans to take anything that occurs as extraordinary and quickly make it ordinary – this is called ‘pull’. ‘Pull’ is ever present, relentless, and if you are not keenly aware of its effect, it is most likely costing you a great deal of money.
Keith Chambers’ innovative techniques and successes have kept his clients from becoming casualties for over thirty years and have made him one of the nation’s leading creative marketing consultants for Fortune 100 brands. Keith has assisted more than one hundred sixty goods and service brands in formulating their marketing approach, including Clorox, Del Monte, Campbell’s, Coppertone, Arm & Hammer, Sparkletts, Hormel, Scotch-Brite, and Equal. He has helped companies as varied as Claritin and the Miss America Pageant develop and convey their product message to the consumer.
At this week’s METal Event, Keith will talk about how “Triggers” & “The Remarkability Paradigm” play an important role in engaging prospects by utilizing of any of 16 possible marketing elements like Benefits, Attributes, Endorsements, Key Graphics, Tag lines and so on…Join Report
From April 28, 2012 10:30 am to 12:30 pm Save to calendar
Posted by Michelle Johiro
(310) 305 - 4100