Tell a story is more than an art it’s a real science, it’s a form of brain science.
The findings on the neurobiology of storytelling are relevant to business settings. Experiments show that character-driven stories with emotional content result in a better understanding of the key points a storyteller needs to make and enable better recall of these points weeks later.
In terms of making impact, this blows the standard PowerPoint presentation to bits. You need to begin every presentation with a compelling, human-scale story.
Stories inspire us and help us invest In an idea more completely. They create an emotional connection that goes beyond a data set. They compel us to take action.
Stories are the most powerful form of persuasive communication, and the best stories can endure the test of time.
A great work case is a company like “Waste Management”, Human waste. Gross to you, gold to business. Hear first hand how poo became power in the biggest waste deal in a decade.
At this week’s METal we will dive deep into the “new” art of storytelling with Prof. Sasha Strauss
Sasha Strauss founded Innovation Protocol in 2006 and serves as its Managing Director. Sasha leads a team of 20 strategy consultants that serves clients such as Republic Services, ADP, Apollo Group, Evite, and PayPal.
He teaches graduate brand strategy at USC’s Marshall School of Business and Annenberg School for Communication. At UCLA’s Anderson School of Management, Mr. Strauss is an Adjunct Faculty member and an Executive in Residence, coaching executive MBAs in corporate and professional brand development.
Via these professorial roles, he also teaches at preeminent graduate programs, such as MIT Sloan and The Johnson School at Cornell. Media channels such as National Public Radio, Forbes, and The Wall Street Journal seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s.