How do companies doing the same thing for hundreds of years suddenly change direction and start making lots of money? Media and technology faces more change than ever and we all feel it as we use our phones to get the information we used to read in paper, watch on tv or listen to on the radio. This shift in spending and habit affects every industry today. Traditional media companies face increasing pressure from their shareholders to bring change and innovation to create, distribute and make money from their content. Newspaper publishers in particular face lower readership, subscription and print advertising revenues all the while people check their mobile phones over 100 times per day and digital advertising is bigger than ever.

Find out about the challenges tronc, formerly Tribune Publishing, faces and how it is bringing innovation to the LA Times, Chicago Tribune and many other of its papers to accelerate growth of digital revenues to the surprise of many. This talk will focus on how to change roles, processes, technologies without disrupting hundreds of millions of dollars of revenue while growing hundreds of millions of dollars more. Another title for this talk could be, "old dogs CAN learn new tricks."

Malcolm CasSelle, holds degrees in computer science from both MIT and Stanford University and has founded numerous tech companies during his career. His track record includes IPOs, trade sales and successful exits but more importantly lots of experimentation to find what works - or doesn't. He is currently President of New Ventures and CTO at tronc, formerly Tribune Publishing. tronc, Inc. owns the LA Times, Chicago Tribune, San Diego Union Tribune, and many other titles. His is also a YPO member in Bel Air, regularly contributes to local charities and participates in seed investing and mentorship to other entrepreneurs.

This Event Does INCLUDE Breakfast!

This is a Men's Only Event, No One Under 21 without Approved Exceptions

RSVP for this METal Event: $35 METal Members and $45 for Non-Member/Guest.

Please RSVP "YES" (Before 6pm Friday September 30th, 2016)

Anyone with an RSVP after 6pm will incur a $5 additional fee.

If you RSVP "YES" without attending, you will be CHARGED the Full Admission Fee! Pre-paid event payments are non-refundable.

9:00am - 10:00am Check In Time / Connecting 
10:00am - 12:30pm Speeches / Performances

Location:
Crest Westwood Theater
1262 Westwood Blvd
Westwood, CA 90024

If you have a service animal, please contact us for arrangements before Friday at 6pm. (310) 305-4100

For membership information and inquiry, please email Membership@METalInternational.com

Parking behind The Crest and Additional Parking $5:
Parking will be located behind The Crest Theater. NOTE: Please do not park in the small lots located to the left and right of the building. Your car will be towed! Additional parking will be located at the AVCO parking lot (10850 Wilshire Blvd). The best access is to enter through the alley way off of Glendon Ave, just northeast of The Crest.