Robert Soderstrom, co-founder and CEO of Change Up, Inc. is an Emmy-nominated producer and serial entrepreneur. With Tim Kring, his partner at Puck Creative Group in Hollywood, Soderstrom has developed and produced large scale advertising campaigns ($10M+) for Infiniti, Nokia, AT&T and others, where he created long form content and social engagement for brand audiences. Soderstrom has success in the mobile and gaming space with his digital start-ups FlickBitz and Two Black Nines, and for five years he was the COO of Phil Hellmuth Enterprises, an international licensing and gaming company owned by the legendary poker player.
Soderstrom has degrees in finance and law and worked for two years on a PriceWaterhouseCoopers project in their Financial Advisory Services unit. He is a member of the Writers Guild of America and served in the United States Peace Corps in Papua New Guinea. He lives in Los Angeles with his wife and daughter.