The "Millennial" generation born between 1980-2000 is the largest ever - 80 million strong in the US and growing. Also known as "generation Y," this group of hipsters is wreaking havoc in the workplace, turning the marketplace on its head, destroying Fortune 500 companies and building multi billion dollar empires - all seemingly overnight. Their desires, needs, expectations and actions are often likened to an alien race. According to managers and the people struggling to market to them, the Millennials are a confusing, conflicting mystery that can't be cracked.
But what if there was a "code" - a set of psychological drivers, discernible trends and clear behavior patterns that could serve as a guide for intergenerational performance both inside your company and out in the market? According to Josh Tickell there is. He will give you a window in the hidden (and often super subtle) deeply coveted personal world of this generation. He'll show you exactly: How the Millennials became the way they are; What motivates them; And importantly what it takes to connect with this generation to reap business success.
Tickell is a film director who specializes in movies with social messages targeted to Millennials. His career began by driving a van powered by used frying oil (The Veggie Van) across America in 1997. For the next decade, Tickell toured over 100 colleges, speaking with and surveying thousands of young people on their perspectives on the future. His first film, FUEL, won the Sundance Audience Award, was translated into over 20 languages, shown in the White House and shortlisted for an Oscar. His new film, PUMP, will release in theaters on September 19th. He uses the powerful insights he has generated in making successful youth-cult films to provide breakthroughs on generational performance to companies like Audi and GM.
From August 23, 2014 10:30 am to 12:30 pm Save to calendar
(310) 305 - 4100