To say that American Apparel has a tumultuous history would be an understatement. While originally founded in the late ’80s with the humble intention of providing blank garments to screen printers and boutique labels, the brand quickly outgrew its wholesale roots and found a place within the wider retail landscape. The entire industry — from streetwear and high fashion labels to big box stores — was quick to notice the young brand, full of sass, attitude and seemingly unstoppable in its growth.
Despite repeated backlash over its envelope-pushing advertising and numerous lawsuits, American Apparel has undeniably established itself as the dresser of America’s “hip” youth, (even if those kids aren’t always willing to pay for the clothes). American Apparel’s rise from trendy to ubiquitous has happened relatively quickly.
Known for its proud “Made in America” credentials, the company quickly became synonymous with its provocative advertising. AA founder and former CEO Dov Charney, selected South Central Los Angeles -- best known as the epicenter of the 1992 Rodney King riots and the birthplace of gangster rap -- as the backdrop for his career’s resurrection.
At this week's METal Founder of American Apparel Dov Charney will share what it takes to build an empire and fight the fierce competition to stay alive.
From July 16, 2016 9:00 am to 12:30 pm Save to calendar