Tue, Dec 11, 2018
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Dynamic entrepreneurs and change-makers

METal events range from talks with high-profile thinkers to connecting ideas and collaborations.

Purpose or Perish - Simon Mainwaring

10212017 Purpose Or Perish

Why does your company exist? Your answer to that question will make or break your business. Get it right and everyone will help you grow. Employees, customers, the media - they'll all join your movement. Get it wrong and you'll sink like a stone, attacked on all sides and skewered on social media.

So how do you avoid the fate of brands like VW, Wells Fargo or United Airlines? How do ensure your employees, customers or fans don't become your worst enemies? How do your ensure your purpose doesn't become your Achilles heel.

Simon Mainwaring, CEO of We First that works with purpose leaders like TOMS, Virgin and Timberland will explain what you must do to profit, rather than perish, from purpose.

Simon Mainwaring is the founder of We First, a leading brand and leadership consultancy that provides purpose-driven strategy, content, and training that empowers businesses and associations to lead, shape culture, and better our world. Simon is a member of the Executive Committee of Sustainable Brands, the Steering Committee of the Business Alliance for the Future, and a Fellow of the Royal Society of Arts in London and the World Business Academy in the U.S. He was interim CMO at TOMS, helping lead the popular apparel company’s innovative marketing strategies.

This Event Does INCLUDE Breakfast!

This is a Men's Only event, No One Under 21 without Approved Exceptions

METal Members - $35
Non-Members/Guests - $50

Please RSVP "YES" (Before 6pm Friday October 20th, 2017)

Members with an RSVP after 6pm will incur a $5 additional fee.

If you RSVP "YES" without attending, you will be CHARGED the Full Admission Fee!

Pre-paid event payments are non-refundable.

9:00am - 10:00am Check In Time / Connecting
10:00am - 12:30pm Speeches / Performances

The Ahrya Fine Arts Theater
8556 Wilshire Blvd
Beverly Hills, CA 90211

If you have a service animal, please contact us for arrangements before Friday at 6pm (310) 305-4100.

For membership information and inquiry, please email

Parking at for the Ahrya Fine Arts Theater:
There is street (meter parking) available near the venue. A Self-Parking structure is also available near the theater, free all day on Saturday.

Ahrya Self Parking

Join Report

From October 21, 2017 9:00 am to 12:30 pm Save to calendar

At Ahrya Fine Arts Theater 8556 Wilshire Blvd Beverly Hills, CA 90211

(310) 305-4100



2017-10-21 09:00:00
2017-10-21 12:30:00
Maya metalinternational