Of all the forces that shaped the last century of America, one of the most powerful is often the most overlooked. Advertising is usually thought of as Coca Cola splashing their logo on a billboard, or a TV spot with your favorite athlete wearing a particular brand of shoes. But did you know that some of our most in-grained cultural beliefs, and even daily rituals, were created by ad men with clever pens? It was an ad campaign that made “bacon & eggs” the iconic American breakfast… and if you brushed your teeth this morning, you may have an ad writer named Claude Hopkins to thank. For before his campaign for Pepsodent Toothpaste, in the 1920’s, almost no one in America brushed their teeth daily!
Copywriting is the art of crafting these ads, that use words to inspire people to take action. One hundred years ago, these words would appear in magazines and newspapers. Later, in your mailbox, and on TV. Today, with the reach of web and mobile video, the right piece of sales copy has more power than ever. And over the last decade, there are few people who have harnessed it with the success of Craig Clemens.
Every single day on their computers and cell phones, hundreds of thousands of people watch ads crafted by Craig. His advertisements have garnered hundreds of millions of views, and have put products in the hands of many millions of people. He’s boiled his wisdom down into a simple 4-part formula you can use to grab someone’s attention, and compel them to take action, that is easy to learn and apply. Whether you want to supercharge your sales conversions, make more impactful presentations, or simply get people to hang on to every word you speak, this formula - that takes just 10 minutes to learn - will transform the way you communicate forever.Join Report
From December 02, 2017 9:00 am to 12:30 pm Save to calendar